Dr. Anil Shah's Lecture @ the Masters Program of SOLA Academy:

Topic: Marketing Laser Dentistry
Brief:
He that will not apply new remedies must expect new evils.
-Francis Bacon
Starting off with this phrase by Francis Bacon, Dr. Anil Shah raise the issue of "How we adapt change and how will it position us for the future".

Thereafter he very efficiently framed the path to follow growth by accepting change.

He even focused on the ways to differentiate one's practice.
Approaching towards the end,
he explained mean to evaluate one's practice and quoted John D. Rockefeller Sr.'s line:

"The secret of success is to do common things uncommonly well."